ESSENCE

Led PR efforts and production for Essence magazine, the 18th annual Essence Music Festival 2012 (1.1 billion media impressions—the festival’s highest ever at the time) and festival partner’s 1st annual Festival People en Español 2012 (500 million media impressions). Scriptwriter for 20th annual Essence Music Festival, Essence Black Women in Music Grammy event and Festival People en Español. Other highlights included:

• Essence's first NY Stock Exchange opening bell with Grammy nominated artist Ledisi to promote festival, her book and Black Music Month.
• Garnered media for sponsor activations, press conference and media junket for partners Coca-Cola, Ford, Verizon, Procter and Gamble.
• Wrote script and produced run of shows for People en Español receptions, Aretha Franklin Essence power award honor, Luis Miguel lifetime achievement award, ribbon cutting and EMF and PESP press conferences featuring Mayor of San Antonio Julián Castro.
• Press rooms with Aretha Franklin, Kevin Hart, Lt. Governor Jay Dardenne, Mary J. Blige and other artists at Essence Music Festival and Daddy Yankee, Sheila E., Prince Royce and more at Festival People en Español.
• Best in Black Beauty awards, SuperLife Transformation with Chaka Khan, EMF sponsor receptions, “Think Like a Man” NY premiere with Essence executives, etc.
• Two NABJ panels with Essence EIC Constance C. R. White, General Manager Joy Collins, editor Vanessa Bush, singer Kourtney Heart, New Orleans Deputy Mayor Judy Reese Morse and Basketball Wives EP Shaunie O’Neal.